Branding Strategy
Your Brand is the sum total of all that is known, thought, felt and perceived about your company, service or product. Branding, then, is the process of making products and companies into brands — the consistent and disciplined way a company communicates a brand’s essence to the public.

Consumers’ response to the brand revolves around the brand’s image. This makes the concept an essential input into marketing strategy since a positive, strong brand image will presumably lead to choosing a particular brand.

Below are examples of Multivariate Solutions Branding measurement approaches we have encountered, or developed for our use.

Branding Strategy Articles

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