Conjoint Analysis and Choice Modeling
Choice modeling attempts to model the decision process of an individual or segment in a particular context. Choice Models are able to predict with great accuracy how individuals would react in a particular situation.

Unlike a poll or a survey, predictions are able to be made over large numbers of scenarios within a context, to the order of many trillions of possible scenarios. Choice Modeling is believed to be the most accurate and general purpose tool currently available for making behavioral predictions about human decision making and is regarded as the most suitable method for estimating consumers’ willingness to pay for quality improvements in multiple dimensions.

Conjoint Analysis and Choice Modeling Articles

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